Product at Roblox · Founder of Chelix

I build products that make complex systems feel simple.

I’m Danilo Malovic, a Product Manager at Roblox working on AI infrastructure and platform strategy in the San Francisco Bay Area. I also founded Chelix, an AI workspace for industrial automation.

Previously Microsoft Xbox, General Motors, and Tesla. Electrical & Computer Engineering, McMaster University ’26.

Danilo Malovic at Pebble Beach, California
McMaster University Electrical & Computer Engineering · 2026
50K+ EVs analyzed to improve vehicle performance
8 Organizations aligned on one KPI platform
3 Factories supported through launch readiness

01 · Experience

Shipped across software, mobility, and manufacturing.

From AI infrastructure to the factory floor. One throughline: turn ambiguous technical problems into products and programs people can actually use.

Roblox

AI Infrastructure · San Francisco Bay Area

Product Manager

Current

I work on AI infrastructure and platform strategy at Roblox, bringing a product perspective to the technical systems behind AI.

  • AI infrastructure
  • Platform strategy
  • Product management

Microsoft

Xbox · Redmond, WA

Technical Program Manager

Replaced a legacy KPI vendor with an automated SQL and Power BI platform across eight organizations, then launched an Azure OpenAI agent for natural-language KPI queries—cutting time to insight and multiplying engagement.

  • Azure OpenAI
  • SQL
  • Power BI
  • Product discovery

General Motors

Electrical Strategy · Detroit, MI

Product Manager

Analyzed data from more than 50,000 EVs to ship a firmware update that reduced battery drain, delivered an OTA diagnostic MVP that shortened triage time, and shaped a Vehicle Data API vision with enterprise partners.

  • Product strategy
  • Vehicle data
  • Firmware
  • Customer discovery

Tesla

New Product Introduction · San Jose, CA

Technical Program Manager

Led cross-factory changes and launch plans for new vehicle programs, coordinating suppliers and manufacturing teams to unlock six-figure savings, deliver Model S sports seats on time, and improve readiness across three factories.

  • Launch readiness
  • Supplier management
  • Cost reduction
  • Operations

Tesla

Equipment Testing · San Jose, CA

Electrical Engineer

Automated equipment cleaning to eliminate defects and save hours each month while renegotiating supplier terms to reduce cost, lead time, and recurring spend across multiple paint lines.

  • Automation
  • Equipment testing
  • Controls
  • Supplier strategy

02 · Building now

Turning industrial automation into a modern software experience.

I build outside the job description too. Chelix is where my product, engineering, and AI interests meet.

Founder · 2025–PresentAI + Industrial software

Chelix

An AI coding workspace for PLC programming, starting with Rockwell Studio 5000.

I’m building Chelix to help controls engineers understand unfamiliar logic, ask questions in the context of their projects, and review AI-proposed edits before export.

  • Explores programs, routines, tags, and ladder logic from L5X exports
  • Grounds AI assistance in the selected program and routine
  • Shows proposed changes, validation findings, and diffs for review
Visit Chelix More about the project →

03 · About

Engineer by training. Product thinker by instinct.

I’m a Bay Area product manager and founder with an Electrical & Computer Engineering background from McMaster University, class of 2026.

I’m at my best when the problem is technical, the path is unclear, and the solution has to work for real people. My experience spans AI applications, data platforms, vehicle software, manufacturing programs, and industrial automation.

I care about direct communication, strong product judgment, and shipping the useful version—not the theoretical one.

More about Danilo →

Product

Strategy · Discovery · Roadmaps · PRDs · Experimentation

Technical

Python · SQL · AI systems · Data products · Automation

Programs

Cross-functional delivery · Launches · Suppliers · Operations

04 · Let’s connect

Have a complex product problem worth solving?

I’m always interested in ambitious products, technical program challenges, and thoughtful conversations about AI and engineering.